News from Mum Love

how we’re impacting the news agenda for mums

FROM A MOTHER TO ANOTHER

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FROM A MOTHER TO ANOTHER |

Insights from Conversations
Mum Love Fran Aukland Mum Love Fran Aukland

Insights from Conversations

Mum Love founder Georgie Woollams has spent months listening, learning and rethinking what support for new mothers could really look like. Here's what those conversations revealed, and why she believes real change is closer than we think.

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Mum Love and Motherkind, turning role confusion into support for every mum
Fran Aukland Fran Aukland

Mum Love and Motherkind, turning role confusion into support for every mum

Feeling lost after having a baby isn't a sign something is wrong with you. It has a name: matrescence. I sat down with Zoe Blaskey of Motherkind to talk about why naming that experience matters, what it feels like to lose yourself in early motherhood, and how Mum Love is trying to change the conversation around it.

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What is Matrescence?
Matrescence Fran Aukland Matrescence Fran Aukland

What is Matrescence?

You've probably heard of adolescence. Matrescence is the same kind of shift, but for becoming a mother. It's gradual, sometimes disorienting, and completely normal. And most women go through it without ever knowing it has a name.

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Not Just You

Not Just You

Most mothers feel it, that quiet unravelling nobody warned you about, and new research from Mum Love confirms it. Our inaugural report, presented to 10 Downing Street in February 2026, found that 82% of new mothers felt overwhelmed, 55% experienced a loss of identity, and 78% felt uncertain about their role after birth - because this transition deserves real support, not silence.

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more ways to feel supported

Explore resources, real conversations, and a community that understands your motherhood journey